Put the food expertise of Assaggiare Mendocino to work for you. If you or your business desire to go deeper in your culinary journey, or you just need to outsource some of the necessary tasks associated with your culinary-based business, we can tailor services to meet your needs. Following are descriptions of the types of services we provide.




Staff training and education for the hospitality and retail food trade that allows business owners to keep their focus on the business’ and their own core competencies.

These programs allow the small business owner to educate and train their staff in new food and service trends on an as-needed basis without committing to costly, and often easily outdated, canned training resources. The business owner can also custom-tailor these classes and programs to the specific needs of their staff and customers. This inherent flexibility saves both time and money. Classes can also be videotaped for use with new hires and refresher courses.




Business Development consulting services can be just the boost the sole proprietor needs to take an artisan food business to the next level. Are you a cheese maker, baker, market farmer or producer? Is time your most valuable commodity next to your production expertise? Business service assistance can be invaluable if you are a small, artisan food producer. Do you find that, as a producer, you lack the time and business skills to promote and sustain your business beyond break-even?



Put “expertise” into your food “expert.” Food writing is an essential piece in the puzzle of marketing and advocating your food products and services.

Assaggiare Mendocino can be the voice of your product, service, cause, or region. The multitude of lifestyle publications today can be a maze of options, even for the food or hospitality professional. Does your non-profit event require interface with the food and travel media? Let us be the voice of your organization, service, or product. Food writing is both a science and an art, and requires a broad-based knowledge of all facets of current ideas and trends. Our experienced staff can tailor a piece to your wants and needs.


 Olive Harvest 



Assaggiare Mendocino would love to bring our knowledge and experience in the wonders of food to the table when helping to plan your next vacation or day trip. Experience an “insiders” view of this exciting world with our special itineraries and events.

One-Week Classic Mendocino Coast Excursion
Mendocino Coast Fantasy Weekend
A Day in the Wine Country
Custom Excursions (US and abroad)

Week-long and weekend excursions include daily group transportation, lodging, meals, and specialized culinary instruction. Meet and tour local producers of gourmet and artisan foods and wines. Learn cooking secrets from renowned chefs. Taste the freshest products that Mendocino County and Northern California have to offer in an environment that dazzles….the Mendocino Coast! Bring home recipes and ideas to bring the best of Northern California to your own table. But also bring home memories of experiences shared and memorable meals created by your own hands.

Single-day excursions in Napa, Sonoma, or Mendocino wine producing regions feature the foods and sites from a local perspective. Everyone has seen the world-famous restaurants, shops, and wineries profiled in major lifestyle magazines. Now go behind the scenes for an insider’s view. Taste the best of the best that local producers offer, from olive oil to bread to wine to cheese! Enjoy a meal in some of the most beautiful settings in Northern California.